This week let's do a Referral Reality check so that you can refine your Word of Mouth Marketing process.

Select the last three referrals you gave and ask the recipients how they went?

Use the 15 minutes of Open Networking at the start of the meeting to do this.

Ask the following questions?

1. Did they contact the person referred?
2. Did they get to meet with the person?
3. Did they do any business?
4. Is there anything about the referral that wasn't suitable for them?

This will give you some direct feedback on the type of referral you are giving to your chapter members.

If there are aspects of the members follow-up that you are not happy with, then the member can correct them.

If there are aspects of the referral that the member is not happy with, then you can correct them.

This way, in a very short time you can refine the referral process and everyone will be better off.

Remember that it is Givers Gain!