Dr Ivan Misner, Mike Macedonio and Mike Garrison

As seen on the New York Times Best Seller List twice ! In this book we tackle 49 questions and/or myths about networking and show how they are in fact "truth" or "delusion". If you believe that people who like, care, and respect you will refer business to you, you're in for a potentially costly surprise, warn the authors of "Truth or Delusion: Busting Networking's Biggest Myths." "They know you, they trust you, but they may be hesitant to mix business with personal life," explains New York Times best-selling author Dr. Ivan Misner. "Even more likely, they may not understand how to refer you." "Familiarity also has its dangers," observes Misner. After all, "as much as your mom loves you, she's seen you at your worst -- runnynosed, squalling, tattling, lying, throwing tantrums. Perhaps she secretly harbours the fear that if she referred her best friend to you for business, you'd end up embarrassing her." Fortunately, he adds, "Anybody can be trained to refer business to you, including friends and family." You'll just want to read the tips from Misner and his "Truth or Delusion" co-authors first.

$30.00

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